A quick read about technical search engine optimization, keyword research and content strategy.
What is Page Speed Google is obsessed with the user experience, and research suggests that people care a lot about how fast pages load. On July 9, Google announced "The Speed Update", and now uses speed as a variable it it mobile ranking factors. Considering more than...read more
When I was building AudienceWise, and subsequently, managing product planning and strategy for Moz, I was pretty plugged in to the big influencers and hot follows. When I left Moz, and took a year off traveling the world, I subsequently unplugged from the industry,...read more
What is the Google Medic Update On August 1st Google announced with little flare that it release a “broad algorithm” update: Google has always said it tests and releases hundreds, if not thousands of updates per year. Some have a bigger impact than others. As many...read more
What is Structured Data Structured data is data that is organized into specific data types and therefore is easily searchable and categorized. Here’s a simple example of structured data: What is the Difference Between Structured Data and Unstructured Data Unstructured...read more
Strategic debt is a term that I came up with that describes the extra planning work that arises when a company forgoes strategic planning activities in exchange for short-term execution. Inspired by the term ‘technical debt’, the often cited pitfall of...read more