Find the failure before publishing more.
Independent diagnosis for teams dealing with indexation loss, migration risk, crawl waste and content systems that no longer explain themselves.
The problem is rarely “SEO” in the abstract.
Start with a falsifiable failure mode and a representative URL sample.
Indexation loss
Migration risk
Crawl waste
Linking gaps
Content decay
Four focused review formats.
Each engagement ends with evidence, priorities and a validation plan—not a generic slide deck.
Technical SEO Audit
Separate symptoms from root causes across crawling, rendering, canonicalization, indexation and serving.
Scope →Migration Review
Establish launch gates, test redirect logic and protect high-value URL patterns before and after release.
Scope →Publisher SEO
Review article discovery, archives, dates, structured data and editorial workflows for search resilience.
Scope →Content Systems
Map taxonomy, internal linking, overlap and decay so publishing decisions remain maintainable.
Scope →A decision trail your team can reuse.
Discover
Define the business symptom and affected URL population.
Verify
Triangulate crawler, platform and server evidence.
Prioritize
Rank root causes by reach, confidence and effort.
Implement
Turn findings into testable engineering tickets.
Measure
Confirm recovery by template, directory and cohort.
Working notes for search teams.
Diagnosing Indexation Loss Without Guessing
A practical evidence model for separating discovery, crawl, indexing and serving failures.
Crawl Budget Without the Myths
How to find genuine crawl waste and avoid fixes that merely hide duplicate URLs.
The Migration Checklist That Starts Before Redirects
Inventory, launch gates and monitoring for platform and URL changes.
Internal Linking as a Content Model
Use taxonomy and page relationships to make links useful to people and crawlers.
Teams with a real system to inspect.
- Publishers and editorial platforms
- B2B SaaS knowledge ecosystems
- Marketplaces and directories
- Product teams preparing migrations
- In-house SEO and engineering teams
No shortcuts or ranking theatre.
- Guaranteed ranking requests
- Bulk AI publishing programs
- Link schemes or reputation manipulation
- Audits with no implementation owner
- Requests for competitor confidential data
Bring one stubborn search problem.
Share the site type, affected area and what changed. The request form is designed to reveal whether a focused review is useful.
Request a review