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Page Speed For SEO [Resource]

Page Speed For SEO [Resource]

by | Oct 30, 2018 | Resource

What is Page Speed Google is obsessed with the user experience, and research suggests that people care a lot about how fast pages load. On July 9, Google announced “The Speed Update“, and now uses speed as a variable it it mobile ranking factors....
Who to follow in SEO and Digital Marketing [Resource]

Who to follow in SEO and Digital Marketing [Resource]

by | Oct 3, 2018 | Resource

When I was building AudienceWise, and subsequently, managing product planning and strategy for Moz, I was pretty plugged in to the big influencers and hot follows. When I left Moz, and took a year off traveling the world, I subsequently unplugged from the industry,...
The Google Medic Update [5-min Guide]

The Google Medic Update [5-min Guide]

by | Sep 21, 2018 | 5-min Guide, Google Updates

What is the Google Medic Update On August 1st Google announced with little flare that it release a “broad algorithm” update: Google has always said it tests and releases hundreds, if not thousands of updates per year. Some have a bigger impact than others. As many...
Structured Data for SEO [5-min Guide]

Structured Data for SEO [5-min Guide]

by | Sep 20, 2018 | 5-min Guide, Structured Data

What is Structured Data Structured data is data that is organized into specific data types and therefore is easily searchable and categorized. Here’s a simple example of structured data: What is the Difference Between Structured Data and Unstructured Data Unstructured...
Strategic Debt and SEO

Strategic Debt and SEO

by | Sep 17, 2018 | Strategy

Strategic debt is a term that I came up with that describes the extra planning work that arises when a company forgoes strategic planning activities in exchange for short-term execution. Inspired by the term ‘technical debt’, the often cited pitfall of taking...