Field notes
Methods worth keeping after the meeting.
Six practical notes for diagnosing search systems. No trend roundups, ranking promises or publishing quotas.
Diagnosing Indexation Loss Without Guessing
A practical evidence model for separating discovery, crawl, indexing and serving failures.
Crawl Budget Without the Myths
How to find genuine crawl waste and avoid fixes that merely hide duplicate URLs.
The Migration Checklist That Starts Before Redirects
Inventory, launch gates and monitoring for platform and URL changes.
Internal Linking as a Content Model
Use taxonomy and page relationships to make links useful to people and crawlers.
A Content Decay Audit Teams Can Maintain
A repeatable update, consolidate, redirect or keep decision process.
Technical Foundations for Google News Publishers
Durable article URLs, dates, discovery, structured data and release checks.