Technical SEO Audit
A diagnostic review of crawling, rendering, canonicalization, indexation and serving.
Evidence before recommendations.
A useful audit does not begin with a 200-item checklist. It begins with the business symptom, a defined URL population and a set of hypotheses that can be disproved. We sample by template and directory, preserve contradictory evidence and distinguish a platform limitation from an implementation defect.
- URL population and template inventory
- Crawler and Search Console evidence sampling
- Canonical, robots, redirect and status-code checks
- Rendering and internal discovery tests
- Prioritized issue register with validation criteria
What happens during the review.
Scope
Agree on the affected population, decision and evidence available.
Sample
Select representative URLs across templates, states and traffic tiers.
Test
Compare crawler, rendered, platform and server observations.
Decide
Document root causes, confidence, reach and implementation order.
Validate
Define checks that show whether the change worked after release.
Inputs that make the review useful
- A specific business or search symptom
- Access to relevant reports where available
- Recent release or migration context
- An engineering or editorial owner
Scope factors
Effort depends on URL count, template diversity, JavaScript rendering, internationalization, platform access and the number of teams involved. Fixed pricing is not shown because those variables materially change the work.
Recommendations reduce uncertainty and implementation risk; they cannot guarantee search-engine inclusion, traffic or ranking positions.