SEO Migration Review
Pre-launch gates and post-launch monitoring for platform, domain and URL changes.
Evidence before recommendations.
Migration risk is concentrated in patterns: URL families, canonical rules, navigation modules, rendering paths and feeds. Reviewing only a spreadsheet of individual redirects misses those system-level changes. The work therefore combines representative samples with explicit acceptance criteria.
- Current-state URL and traffic inventory
- Redirect-rule and sample mapping review
- Staging crawl and template comparison
- Launch-day technical checklist
- 7, 30 and 90-day monitoring cohorts
What happens during the review.
Scope
Agree on the affected population, decision and evidence available.
Sample
Select representative URLs across templates, states and traffic tiers.
Test
Compare crawler, rendered, platform and server observations.
Decide
Document root causes, confidence, reach and implementation order.
Validate
Define checks that show whether the change worked after release.
Inputs that make the review useful
- A specific business or search symptom
- Access to relevant reports where available
- Recent release or migration context
- An engineering or editorial owner
Scope factors
Effort depends on URL count, template diversity, JavaScript rendering, internationalization, platform access and the number of teams involved. Fixed pricing is not shown because those variables materially change the work.
Recommendations reduce uncertainty and implementation risk; they cannot guarantee search-engine inclusion, traffic or ranking positions.